The old salty snack that needs a
little help regaining relevancy.

The Bugles team at General Mills partnered up with BoundarylessMN (a 3-week program to simulate the ad-agency environment for recent college graduates) to come up with ideas and pitches for advertising campaigns.

Meet Our Team, The Bugle Buddies

Emily Monday

Digital Media Strategist

Christine Choi

Branding Strategist

Rosie Lin

Art Director

Patrick Figueroa

Team Mentor

Angela Gruber

Project Manager

Conner Cress

Copywriter

Whenever Bugles are brought out, people often think “oh yeah, I remember those” or “I forgot about those!” We needed to find a way to get Bugles
on the forefront of consumers, specifically Gen-Z’s minds.

Whenever Bugles are brought out, people often think “oh yeah, I remember those” or “I forgot about those!” We needed to find a way to get Bugles on the forefront of consumers, specifically Gen-Z’s minds.

Bugles has been America’s #1 Finger hats for as long as we could remember. But the term “finger hats” could be limiting. We wanted to think beyond that as well as catch the attention of someone browsing for snacks

Campaign Idea: #MoreThanAFingerHat

These bags are meant to be a starting point of what Bugles could be. We wanted the audience to eventually see cone shapes in their day-to-day lives and associate them to Bugles. This publicity stunt would do just that.

Social Media, Quick Video Ad

PR Packages

These bag designs translate really well over to PR packages that could be sent out to influencers to interact with. Ideally, the audience would come up with their own creative ways to use Bugles as more than Finger Hats.

Manifesto and Looking past the Publicity stunt

After the publicity stunt, Bugles will be able to playfully reference back to it by replacing the “America’s #1 Finger Hat” badge to a variety of badges based on the creative methods of using Bugles.

Other Work